LET US EXPLAIN
Social media used to be about connecting with friends and share our lives, but the landscape has changed. Social media stopped being social. The way we consume online content changed so much, it even replaced TV.
This evolution needs a new way of thinking
and making content.
Enter social shows: video series on social media that people recognize and come back for, like a TV show, but built for platforms like Instagram, TikTok, LinkedIn or YouTube.
A social show, also called social TV, is built around one clear idea,
a consistent format and authentic storytelling.
The guests can change. The story evolves. But the format stays.
That consistency creates expectation.
And meeting expectations, over and over again, creates a habit.
The brands winning are the ones building a show now.
WHO RUNS THE SHOW
Hi, I'm Sofie. I've been obsessed with creativity my whole career. First in advertising as a creative, then as a TV reporter. At The Social Show, these two things come together. I lead concept development and production. From the first spark of an idea to the final shoot.
My co-founder Maarten does the business side. He runs the operations: from sales to finance. And makes sure every show delivers both creative impact and business results.
Both obsessed with good content and a passion for telling stories.
Together we build social shows.
WATCH OUR OWN SOCIAL SHOW
We don’t just talk about social shows.
We’re building one ourselves.
Follow our own journey.
The show behind this studio.
