Hi, I’m Sofie.

I started my career creating campaigns and creative concepts for brands.

But most of the time, it felt too corporate. Too distant. So I moved into television, where storytelling, formats and series are everything. That's were I fell in love with telling great stories. 
 

At the same time, my co-founder Maarten was working closely with entrepreneurs every day. Listening to their challenges, helping them grow and hearing the same frustration over and over again.
 

Everyone knew they needed to create content.
Everyone knew they needed to show up on social media.

But there was rarely enough time. Rarely enough inspiration.

So every post felt like starting from scratch.
 

Maybe you can relate?
 

While brands were chasing the next trend, we started studying the creators and formats people actually follow online. And we realised they understand something most brands still miss: People don't come back for random content.

They come back for something they recognise.
 

A format.
A story.
A show.
 

That's how The Social Show started. Today, we help founders and brands build Social Shows: recurring video series people genuinely want to follow.